The Elodie Rug

In early 2015, Lulu & Georgia, a popular interiors shop, reached out to Glitter Guide to collaborate on creating an original rug. Lulu & Georgia is known for its unique designs and quality products but was looking to create something feminine with the Glitter Guide aesthetic appealing to both audiences.

With the implementation of Glitter Guide’s brand aesthetic and my artistic direction, the collaboration became one of the best-selling products available on luluandgeorgia.com, with the final product selling out in many sizes.

The rug’s design was inspired by my daughter Elodie. It’s playful, colorful, and unique.

Design Concept, Mood Board, Color Palette, Art Direction, Creative Influencer Collaboration, Production, Styling, Naming, Editorial, Social Media Marketing.