The Elodie Rug

In 2015, Lulu & Georgia, a popular interiors shop known for its distinctive designs and quality products, partnered with Glitter Guide to create an original rug that would appeal to both audiences. Tasked with bringing Glitter Guide’s aesthetic to life, I led the artistic direction, shaping a design that was feminine, playful, and visually striking.

Inspired by my daughter Elodie, the rug combines color, whimsy, and unique detailing. The collaboration became one of Lulu & Georgia’s best-selling products, selling out in multiple sizes on luluandgeorgia.com

Design Concept, Mood Board, Color Palette, Art Direction, Creative Influencer Collaboration, Production, Styling, Naming, Editorial, Social Media Marketing.