Taylor Sterling is a writer and creative director whose work spans art, books, fashion, and visual culture. Her writing has appeared in the San Francisco Chronicle, Elle, and Shelf Review, and she has been featured in Vogue, Harper’s Bazaar, MyDomaine, Refinery29, Create & Cultivate, QVC, and on podcasts including Slow Stories, Upbringing, and Holding Space.
For over a decade, she was the founder and creative director of Glitter Guide, an award-winning digital media brand and lifestyle publication with millions of readers. There, she led editorial campaigns, advertising, special projects, and events in collaboration with brands such as J.Crew, Old Navy, Target, Estée Lauder, H&M, West Elm, Bed Bath & Beyond, and Sézane.
In 2022, Sterling launched Moonbow, a newsletter about children’s literature for adults, where she interprets, analyzes, and celebrates books for younger readers. She extends her work beyond the page through in-person events, virtual book clubs, and in-depth podcast interviews with authors, illustrators, and creators, including Jon Klassen, Jess Hannigan, K-Fai Steele, and Shawn Harris. In 2023, Moonbow was recognized as a Substack Featured Publication.
With over sixteen years of experience in communications, Sterling develops creative ideas and produces content that bridges visual arts and literary culture, with a particular focus on children’s literature.
To see samples of her work, visit her portfolio.
“I’ve been following Taylor and her work for over 10 years. I’ve always admired her writing, editing, creative direction, and her extremely talented eye for art and design. Taylor brings a unique perspective to her work. I am amazed by the way she is able to create a wide variety of beautiful aesthetics while also maintaining her own distinct style.” — Lauren Wagner
, Designer, Curator & Author
Taylor Sterling moderating a panel of fellow San Francisco female business owners at Clare V. in 2018. Photo: Margaret Austin
“Taylor Sterling has built a strong community through Moonbow, her thoughtful newsletter that discusses books, creators, and other storytelling forms in conversation with one another. She understands how to connect people through books using the current (and ever-changing) social media landscape. And she approaches everything she does with a deep respect for children's books. Not only is Taylor an engaging participant in the Kidlit community online, but she is also an amazing connector in person. As I've chatted with her about my books, she has offered incredible ideas about how to build a conversation around my book and connect with others in a meaningful way.” — Rachel Wilson, author and illustrator of children’s books
Taylor Sterling for Lulu & Georgia, 2019. Photo: Jazmin Monet.
"As I've told you before, it's just wonderful and so important to have Moonbow there, sharing and responding to picture books in such an intelligent and complex way. I've been waiting for a voice like yours to come along for a long time!" — Claudia Zoe Bedrick, publisher, editor, and art director of Enchanted Lion Books
Taylor Sterling interviews Morgane Sézalory, founder of Sézane. Paris, 2017. Photo: Glitter Guide
‘I was fortunate enough to work with Taylor at Glitter Guide for just over three years, an incredible lifestyle publication that she founded in 2011 and operated until 2021. Working with Taylor Sterling was a masterclass in content creation, storytelling, and entrepreneurship.
As an editor and creative director, Taylor has a sharp eye for what resonates with readers. I learned so much from her on crafting product-driven content that’s both engaging and strategically aligned with brand goals. These are insights and key lessons that I still utilize in my own role as a full-time shopping and commerce writer.
Taylor’s creativity shines in the way she curates shopping stories, relating to and connecting with her audience. She doesn’t just discuss consumer products; she builds a unique narrative around them, weaving in trends, lifestyle cues, and storytelling that make every piece feel fresh and aspirational. Her ability to balance editorial voice with performance metrics is rare and invaluable in the commerce space. She’s also a collaborative leader who always elevated the work of those around her. Under her guidance, I saw firsthand how thoughtful editing and creative direction can turn good content into great content—and great content into revenue-driving opportunities. Any team focused on commerce and lifestyle topics would be lucky to have her!”
- Wendy Vazquez, Senior Shopping Writer at Real Simple
Moonbow’s “The Art of Reading” event at Sézane in San Francisco, 2024.