Flashes of Delight Filter Pack

A Color Story, a popular photo-editing app known for its bold, bright, and colorful preset filters, hired me to create a new muted filter palette that was soft and neutral but still held to A Color Story’s ability to beautifully enhance the original photo.

Concept, Mood Boards, Presentations, Color Palette, Naming, Production, Creative Influencer Collaboration, Art Direction, Styling, BTS Photography, Editorial, Social Media Marketing

Crew

Creative Direction - Taylor Sterling

Project - Glitter Guide
Collaborator - A Color Story

I worked with amazing women to help create original photography to use for this collection and promotion. I teamed with Lisa Buhler of Lisa Says Gah, Haley Boyd of Marais USA, and photographer Jeannette Lee, photographer Emily Scott, Alex Noiret and Cassidy Frietas, Lace and Likes, and Dulcet Creative. Their work truly brought this project to life, and I can’t wait to share more of it with you soon.

Each filter was named after various women (real or fictional) in my life who inspire me.

Magic For Everybody (Creative Direction/ Photo Art Direction / Styling/ Production)

L&G Elodie Rug (Product Design / Creative Direction / Marketing)